Sales & Marketing
- Detailed marketing budgets
- Ad agency team meetings
- Sales and Marketing Team analysis
- Special event creations and monitoring
- Website creation, interactive and updated
- Detailed marketing plan
- Public Relations (PR) plan, referrals, initiatives
- Detailed review of all marketing aids
- Regional Brokerage referral programs
- Short and Long Range Media plan
- Locate, interview and hire sales talent
- Set up sales office procedures
- Sales meeting attendance
- Pre-sales and opening sales strategies
- Sales office review
- Proper selling presentations
- Shop sales personnel for compliance
- Establish office equipment required
- Set pre-sales promotions and pricing
- Set up Founders and Ambassador Clubs
- Sales training and role playing
- Competitive shopping requirements by associates
- Momentum programs, mid course corrections, exit selling
- Understanding market share
- Continuous on-site visits to evaluate established goals, or to change
- Inventory control – momentum planning
- Site plan control – momentum planning
- Production recommendations
- Brokerage (Realtor) evaluations and recommendations
- Install Broker policies, commissions and ways to increase their participation
- Establish Co-op advertising and marketing with local partners
- Set up customer data base and demonstrate how to track and inform prospects
- Set up zip code target mails
- Set up targeted e-blasts
- News letter creation (if required- dependent on project size and scope)
- Customer and Broker party set up
- Local and regional co-op opportunities
- Traffic building and analysis
- Signage Programs
- Off site – including, billboards, human signs
and snipe signs - Neighborhood signage
- Sales center outside and inside signage
- Off site – including, billboards, human signs
- Create bank/project special lending packages
- Point of sale contract assistance, including negotiations
- Post closing procedures
- Testimonial programs with new buyers
- Turnover procedures
- Liability minimization
- Proper insurance
- Property management recommendations
- Keeping happy homeowners programs
- Interview and select new boards
- Monitor first year
